Back The Latin American Travel Association ( announces seminar programme for Experience Latin America 2019

The Latin American Travel Association (LATA) has announced the seminars and speakers for Experience Latin America (ELA) 2019, which will be conducted in a new and improved interactive format as part of a new strategy to continue to grow and develop the event positioning it as Europe’s leading B2B travel show focused on Latin America. 

The three-day exclusive B2B event will host an informative and inspiring workshop programme, which will be delivered in a new interactive format with the aim of engaging with ELA attendees and creating a dialogue about key trends and issues relating to Latin American travel. The sessions will be divided into three key content themes including wellness’, ‘adventure’, and ‘luxury’; starting with an informative presentation by Dr Raj Joshi; adventurer, expedition leader and MD of the Transformational Travel Council (TTC), before participants are divided into groups to discuss and debate key topics.

New for 2019, LATA has introduced a series of breakfast seminars that will take place each morning before the official meetings programme. Themes will include ‘2019 Latin America booking statistics commissioned by LATA’, ‘an overview of the UK travel market’, and ‘an update on LATA’s Sustainability Charter’ following the launch of the Charter at ELA 2018. 

Monday 10 June

Tuesday 11 June

Wednesday 13 June

Breakfast briefing (timing tbc)

Latin America booking statistics & trends

Working with the UK travel industry

The LATA Sustainability Charter

Seminar topic (1-2pm)

“Going beneath the surface of wellness and wellbeing”.

Topics covered: What does wellbeing and wellness really mean? / Does the concept of wellbeing and self-development affect the choices of the luxury travel consumer? / How to curate a wellness/transformational programme for the luxury traveller.

“Choice, challenge and change in adventure travel”.

Sponsored by ProColombia. Topics covered: Understanding the mindset of the extreme adventure traveller / Exploring extreme adventure travel ideas generated in Colombia / How to improve extreme adventure programmes in the luxury market.

“Transformation at the intersection of luxury and sustainability”.

Sponsored by Brazilian Luxury Travel Association (BLTA) and EMBRATUR. Topics covered: Why sustainability is a driving force with high-end traveller programmes / Exploring sustainable initiatives in the Brazilian Amazon / How these initiatives help tour operators, travel agents and suppliers to improve sustainable experiences and operations.


Dr Raj Joshi

Jorge Perez ; founder and owner of Tierra del Volcan – an eco-tourism and adventure travel company based in Ecuador.

Dr Raj Joshi

Juliana Torres ; senior tourism specialist ProColombia

Dr Raj Joshi

Martin Frankenberg ; managing partner of Matuete – a luxury travel company based in Sao Paulo, and president of the BLTA Jorge Perez

For more information about ELA or to register, please visit: